Dior’s Travel Retail Americas division has opened its first beauty boutique in Central America at Panama’s Tocumen Airport Terminal 2 in partnership with Motta Internacional, under the Attenza Duty Free branding.
The new boutique, which represents a first for a North or Central American airport – and for the country of Panama – will carry La Collection Privée; a high-end private collection of fragrances, soaps, body creams and candles.
The store will also features an exclusive selection of the Mitzahs Scarves from the Dior Couture collection alongside the emblematic fragrances of the House of Dior such as Miss Dior, J’Adore and Sauvage.
Make-up consultation will be available on request during which customers can enjoy a hands-on experience with the brand’s skincare products, such as Capture Totale and Prestige.
Inside the new Motta-operated Attenza Duty Free store, the ‘ultra-luxurious’ Dior boutique offers exclusive products, as well as multiple services such as a virtual try-on tool and the latest generation of engraving machine for personalisation opportunities.
Catherine Sauvage, LVMH Beauty Vice President for Travel Retail Americas (pictured above), declared during the Grand Opening Ceremony that the boutique ‘showcases the best offers and services that the House of Dior Beauty can propose’.
She also said that Tocumen Terminal 2 was ‘a perfect location in the Americas to welcome such a luxurious store, being a key airport with millions of passengers coming from all over the world to enter the region and offering a wonderful travellers’ experience in their brand new terminal’.