Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Peace Arch Duty Free sets company record with CAD$170k cognac sale
By Faye Bartle |
Peace Arch Duty Free is set to embark on a multi-million-dollar renovation project.
Peace Arch Duty Free has sold a six-litre bottle of Louis XIII Cognac for CAD $170,000, marking the highest-value single-item sale in the shop’s history, according to the company.
The Canada border duty free shop says the milestone purchase reflects a growing shift in customer demographics, with ‘increasing demand from affluent Asian and South Asian travellers residing in the United States’ who are ‘actively seeking rare and premium spirits, including exclusive cognacs and single malt whiskies’.
“We’re seeing a clear trend toward luxury purchases,” said Peter Raju, President of Peace Arch Duty Free.
“This sale underscores the need to expand our high-end selection to meet the evolving tastes of our international clientele.”
The sale of the six-litre bottle of Louis XIII Cognac for CAD $170,000 marks the highest-value single-item sale in the shop’s history, according to the company.
Looking ahead, Peace Arch Duty Free is set to embark on a CAD$5 million renovation project which includes a full modernisation of the store, located at the Peach Arch border crossing in Surrey, British Columbia, to bring it in line with global retail standards.
Upgrades will include enhanced retail technologies, expanded product offerings, and an emphasis on attracting prestigious international brands to further elevate the store’s luxury status.
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