Royal Salute has replaced its signature porcelain flagon – a mainstay since the since the whisky’s inception in 1953 – with a more sustainable, recyclable coated glass flagon.
The new replicate packaging for the aged blended Scotch whisky is available from June, starting with Royal Salute’s biggest-selling expression, the 21 Year Old Signature Blend.
The recyclable bottle will then be rolled out across the full core Royal Salute portfolio, resulting in a 70% reduction in carbon footprint of the primary packaging.
“Sustainability isn’t a nice to have, it’s a high priority, and I’m proud to see Royal Salute’s iconic bottle transition from ceramic to glass – this represents a key milestone in Chivas Brothers’ journey towards 100% recyclable packaging,” said Jean-Etienne Gourgues, Chairman and CEO of Chivas Brothers – the Scotch whisky business of Pernod Ricard.
In line with Pernod Ricard’s sustainability and responsibility roadmap, ‘Good Times from a Good Place’, all Royal Salute packaging will be 100% recyclable, reusable or compostable by 2025.
Pernod Ricard is also a partner of the Ellen MacArthur Foundation, a circular economy network that brings together leading businesses, policymakers, academia, innovators and thought leaders around the world to accelerate the transition to a circular economy.
“It is incredibly important to us that we play our part in taking care of the world around us, by reducing the environmental impact of our whiskies, saving precious natural resources and helping mitigate climate change,” said Mathieu Deslandes, Royal Salute Global Marketing Director.
“Looking to the future is at the very heart of Royal Salute; our whisky that is laid down in casks today will be aged for a minimum of 21 years, so we need to act today to meet Royal Salute lovers’ expectations in the future.”