Royal Salute’s new glass flagon will cut packaging carbon footprint by 70%

By Faye Bartle |

Royal Salute 21 Year Old Signature Blend in glass packaging.

Royal Salute 21 Year Old Signature Blend in its new, recyclable coated glass flagon.

Royal Salute has replaced its signature porcelain flagon – a mainstay since the since the whisky’s inception in 1953 – with a more sustainable, recyclable coated glass flagon.

The new replicate packaging for the aged blended Scotch whisky is available from June, starting with Royal Salute’s biggest-selling expression, the 21 Year Old Signature Blend.

The recyclable bottle will then be rolled out across the full core Royal Salute portfolio, resulting in a 70% reduction in carbon footprint of the primary packaging.

“Sustainability isn’t a nice to have, it’s a high priority, and I’m proud to see Royal Salute’s iconic bottle transition from ceramic to glass – this represents a key milestone in Chivas Brothers’ journey towards 100% recyclable packaging,” said Jean-Etienne Gourgues, Chairman and CEO of Chivas Brothers – the Scotch whisky business of Pernod Ricard.

In line with Pernod Ricard’s sustainability and responsibility roadmap, ‘Good Times from a Good Place’, all Royal Salute packaging will be 100% recyclable, reusable or compostable by 2025.

Royal Salute 21 Year Old Signature Blend in glass packaging.

Royal Salute 21 Year Old Signature Blend. The new recyclable glass bottle will be rolled out across the full core Royal Salute portfolio.

Pernod Ricard is also a partner of the Ellen MacArthur Foundation, a circular economy network that brings together leading businesses, policymakers, academia, innovators and thought leaders around the world to accelerate the transition to a circular economy.

“It is incredibly important to us that we play our part in taking care of the world around us, by reducing the environmental impact of our whiskies, saving precious natural resources and helping mitigate climate change,” said Mathieu Deslandes, Royal Salute Global Marketing Director.

“Looking to the future is at the very heart of Royal Salute; our whisky that is laid down in casks today will be aged for a minimum of 21 years, so we need to act today to meet Royal Salute lovers’ expectations in the future.”

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend