Travel Blue Group has announced a sustainable hydration solution for DF&TR.

Reusable 500ml bottles produced from high-quality stainless steel with double-walled vacuum technology are designed to keep drinks hot for up to six hours and cold for up to 12.

The rollout is aligned to the travel accessories company’s ‘Our Blue Way’ initiative, which launched earlier this year and was the subject of an exclusive video interview with Travel Blue Group Managing Director Daniel Levin (watch below).

Described by the travel accessories firm as strong, sturdy and lightweight, the bottles feature a screw-top lid with a silicone seal and are available in four retro colours.

Tested and complying with the highest safety standards, the range also comes with a dedicated point-of-sale solution.

Crusade against SUP bottles

The solution helps to tackle the scourge of single-use plastic (SUP) water bottles and reflects the industry’s shift towards more circular solutions, evidenced by many airports now offering refill stations to passengers.

As reported, Los Angeles World Airports introduced an airport-wide retail ban this year on the sale of SUP water bottles.

Travel Blue Group Managing Director Daniel Levin said: “Every year, around 500 billion SUP water bottles are used. Of these, approximately 117 billion are used by travellers.

“These numbers are staggering and show the scale of the problem and the huge importance of encouraging everyone to move to reusable bottles.

“Travel Blue Group is at the forefront of sustainable travel technology and our core values are innovation, sustainability and social responsibility.

“Our Blue Way and commitment to reducing plastic waste is a mission to assist customers to achieve their sustainability goals. We believe that SUP bottles will be banned from more and more airports around the world in the next two years and we will assist our customers wherever we can, providing the tools they need.”

The Group has a long and established history of using sustainable solutions for its products.

It introduced recycled cardboard packaging 25 years ago ­– at a time when other companies relied on plastic – and utilises soy-based ink.

“With the introduction of Our Blue Way the company is fully committed to converting as many existing products as fast as possible to recycled or recyclable material and introducing new products that fulfil their sustainability mission,” added Levin.

“Supported by our amazing global team, we provide a complete solution with dedicated point-of-sale and in-store display stands. We look forward to showcasing our innovative products at TFWA Cannes this year, showing a global retail audience that embracing a sustainable future is a huge commercial opportunity.”