Travel retail market and consumer research company m1nd-set is bringing industry professionals and consumers together in a new unique web ‘think-tank’.

m1nd-set says the objective is to bring both groups together on a newly-created online forum called ‘Globe-jotters.com’, which is an interactive website where consumers can leave their feedback on travel and travel retail experiences and comment on experiences – both good or bad – also in the knowledge that their feedback will actually be shared with the companies concerned and not sit unread in cyberspace.

The website is also designed to act as a platform for companies to test concepts, gauge attitudes, or raise questions about future trends or consumer desires relative to travel and travel retail.

At the same time, consumers are to be invited to provide feedback on a variety of topics through surveys, which m1nd-set will put together alongside its corporate clients, whether airlines, airports, travel companies, retailers or brands. The research company says that travelling consumers from more than 60 nationalities across the globe already participate in the forum, with all age ranges and both business and leisure travellers represented.

The company says that site was launched during an airline conference earlier this month where delegates were invited to use the forum to provide live input to animate the conference. m1nd-set Owner and CEO David Perroud commented: “It proved a unique way to involve industry executives in discussions on a number of issues and gauge their feedback on various topics with instant live feedback on the main screen.

 

 

 

AN INTERESTING CONCEPT
“It was an eye- opener for the airline executives at the conference as they realised the potential of this type of interactive forum where it isn’t just consumers talking or ranting to consumers, but professionals interacting with the consumers as well.

“Consumers have responded positively to the service, as it enables them to have a real impact on the future of travel. They aren’t just given the opportunity to comment, but we engage with them proactively on specific themes directly with the companies involved, so they can express their opinion on everything from the future of travel, to what they are looking for in their travel shopping or inflight retail experience.

“They feel as though they are making more of an impact than with normal consumer surveys or online consumer forums.”

Peter Mohn, co-Owner and CEO at m1nd-set alongside David Perroud is regularly invited to speak at industry conferences and is due to present again at the TFWA World Exhibition Summit in the “Market Watch Latin America” workshop on Tuesday 28th October and also again during the evening invitation-only eyewear category workshop.