World of Patria International will launch a range of organic wines, called Hanging Houses, at the TFWA World Exhibition in Cannes next week, which boasts the same price and quality of ‘non organic’ wine.

 

“Why buy a non organic wine if you can have an organic wine at the same price and quality?” asks Nigel McNally, Managing Director of Brookfield Drinks Ltd, brand owner of the new range.

 

“Nestled in the heart of Castilla La Mancha, one of Spain’s best wine producing regions, is the UNESCO world heritage city of Cuenca,” says WOPI. “Established by the Moors, this stunning, fortified city is home to the famous Casas Colgadas, the Hanging Houses, which perch on the edge of the deep ravine that runs through the Old Town.

 

“These unique buildings, which are many hundreds of years old, were built into the side of the Huecar Gorge and remain suspended over the edge of the ravine to this day. They are a breath-taking sight and are the inspiration for Brookfield’s superb new range of Organic wines which, believes McNally, has huge potential both in global travel retail and domestic markets.”

 

McNally says that organic wine is in significant growth in Spain, France and Italy, which he puts down to a price reduction over the last few years, which makes it ‘much more affordable, he says.

 

“Production has previously been low with a lack of organic wine production to drive prices down and meet higher volumes – this is now changing,” says McNally.

 

Spain leads the European Producers for Organic Wine Production with 81,000 hectares, +394% compared to 2003, France 65,000 hectares, +299% and Italy with just over 57,000 hectares of organic vineyards +8.6% compared to 2011 and +81% compared to 2003.

 

Capitalising on this trend, Brookfield is initially bringing a red Tempranillo wine to the market, with Bobal Rosé and Sauvignon Blanc set to follow later next year.

 

Being launched for the first time in Cannes, Tempranillo will be available for sampling to visitors to the WOPI stand

 

Says WOPI managing director Rob Nichols: “We’re delighted to be working with Nigel and Brookfield Drinks – which has quickly established itself as a dynamic, company in the UK liquor business, focussing on new and innovative brands along with re-establishing and revitalising brands with heritage and provenance.

 

“Its new Hanging Houses Tempranillo organic wine is truly superb and will sit very well alongside our existing portfolio. We’re very much looking forward to introducing it to customers in Cannes this year with additional versions in 2016.”