The Medicube pop-up is running until 30 November.

Shinsegae Duty Free has teamed up with K-beauty powerhouse Medicube to open an exclusive pop-up store at its Myeongdong branch.

The store, which is running through 30 November, is located on the 10th floor Iconic Zone, offering  travellers a coveted chance to discover Medicube’s best-selling skincare devices and products through immersive, hands-on experiences.

Shinsegae Duty Free states it’s the only Korean duty-free operator in Korean to offer shoppers access to Medicube.

The company’s signature item, the Age-R Booster Pro, is a popular pre-flight item, making it a draw card for travellers seeking professional-grade beauty solutions.

The new pop-up store is said to celebrate the brand’s growing global presence while offering exclusive promotions and interactive experiences available only to Shinsegae Duty Free customers.

Shinsegae Duty Free states it’s the only Korean duty-free operator in Korean to offer shoppers access to Medicube.

“We’re proud to showcase Medicube – one of the most beloved K-beauty brands among global travellers – through this exclusive pop-up,” said a Shinsegae Duty Free spokesperson.

“We hope this event gives international visitors the chance to experience the innovation, quality, and creativity that define both Medicube and K-beauty, all within the unique shopping environment of Shinsegae Duty Free.”

Designed in Medicube’s signature pink-and-white colour palette, the space houses large-scale beauty device sculptures and photo zones.

The eye-catching façade features visuals of brand ambassador Jang Won-young and showcases Medicube’s bestsellers.

Shoppers can discover Medicube’s best-selling skincare devices and products through immersive, hands-on experiences.

During the pop-up period, Medicube is offering in-store only promotions that are distinct from its online offerings.

Customers who purchase the Age-R Booster Pro or Age-R Booster Pro Pink will receive a PDRN Pink Peptide Ampoule.

Those purchasing the Age-R Ultra Tune 40.68 will be gifted a Glutathione Glow Capsule Cream.

Finally, shoppers who buy the Age-R Booster Vibration Cleanser (in Pink or Beige) or the Pro-Focus Set will receive both a PDRN Booster Gel and a PDRN Pink Peptide Ampoule.

Additionally, Medicube’s skincare line comes with tiered gifts based on purchase amount: Over $35: PDRN Pink One-Day Serum (5EA); over $50: PDRN Pink One-Day Serum (10EA); and over $75: Collagen Glow Booster Serum.

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