The showcased wines – Laroche, L’Oratoire des Papes, and LYV – represent the heart of AdVini’s offering to Tallink.

AdVini has announced the launch of a new partnership with Tallink Duty Free, marking a significant step in strengthening its presence in Northern Europe’s premium wine market.

The current range includes: Laroche Chablis Saint Martin; Laroche Chardonnay and Sauvignon Blanc from the South of France; L’Oratoire des Papes Châteauneuf-du-Pape, both red and white LYV Rosé.

All three brands are now listed across the full Tallink fleet, with Laroche Chablis and L’Oratoire des Papes Châteauneuf-du-Pape also featured in the vessels’ restaurants and bar venues.

ADVini said feedback at the Tallink Duty Free Fair was overwhelmingly positive, with crew members already familiar with several of the wines due to their popularity in domestic markets.

The collaboration was officially unveiled during the Tallink Duty Free Fair in May, where AdVini presented a curated selection of its global travel retail brands to the onboard retail and hospitality teams.

“Tallink represents a high-potential partner for our premium and global travel retail brands,” noted Ieva Olina, AdVini’s Key Account Manager Travel Retail & Middle East.

Olina continued: “Their proven wine expertise, coupled with our established success in the Northern European markets, provides a strong foundation for mutual growth.”

Following the rollout of the full wine range across Tallink’s vessels in June 2025, AdVini said it will continue engaging the Tallink teams through training and tasting campaigns throughout the summer.

Additional visibility initiatives and consumer activations are planned for 2026, guided by this year’s results and direct feedback from Tallink staff and travellers.

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