The Middle East & Africa Duty Free Association (MEADFA) will eye the possibility of bringing the regional DF&TR conference to eastern and southern parts of Africa in the future, TRBusiness can report.

TRBusiness Shorts, the quick-fire video series produced in an exclusive collaboration with Bluedog Group, is back for the MEADFA Conference in Accra, Ghana (19-21 November).

In episode one of the suitably titled ‘Ghana Shorts’, filmed on location at conference venue the Kempinski Hotel Gold Coast City, MEADFA President Sherif Toulan offers his thoughts on the debut of the event in West Africa and the feedback received to date (click below to view video).

“MEADFA has had its eyes on Africa for a while,” he said. “MEADFA’s idea is to understand and penetrate the market – and not treat it as one single market. Therefore we will move around the continent in the coming years.”

Attracting in excess of 300 delegates, the busy two-day educational and networking gathering managed by Tax Free World Association (TFWA) has attracted a spectrum of speakers from across the DF&TR and related travel and tourism industries for the purposes of knowledge sharing and forging business connections.

Sessions on Africa’s aviation landscape, regulatory and advocacy activity, the airport commercial model, consumer insights, African shoppers, sustainability and innovation accompany a social programme featuring the opening cocktail, gala dinner and network coffee and lunch breaks.