Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Delhi Duty Free relaunches refitted Hugo Boss store
By Andrew Pentol |
Hugo Boss was one of Delhi Duty Free’s most successful stores before the refit.
Delhi Duty Free Services (DDFS) has recently relaunched its Hugo Boss store at Delhi International Airport the first of many fashion outlets in the pipeline.
This luxury brand offering includes the Boss Black and Boss Green collections for men. The store has been designed in line with DDFS’s vision to offer an “exclusive travel retail concept store”.
Key design elements of the store emanate the brand essence of Hugo Boss, featuring a black façade and merchandise display areas to facilitate ease of shopper navigation.
DDFS CEO Luke Gorringe said: “Hugo Boss was one of our most successful fashion stores before the refit commenced, so our objective was to minimise trading disruption.
“In response to this, we fast-tracked the refurbishment project to ensure we reopened in advance of the summer period.”
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