Prada Beauty and Shinsegae DF unveil brand’s first beauty pop-up at Incheon

By Benedict Evans |

– TRBusiness

The pop-up also features the brand’s signature fragrances, such as its Prada Paradoxe and Les Infusions collection

In collaboration with Shinsegae Duty Free (Shinsegae DF), Prada Beauty unveiled the first Prada Beauty pop-up in Korea travel retail on 4 July.

The pop-up marked the first reveal of Prada Beauty’s highly makeup and skincare collection, and will last for 2 months at Incheon International Airport Terminal 2 until 25 August 2024.

The pop-up showcases Prada Beauty’s black and white chequered flooring, as well as its distinctive triangle logo. It offers travelers a first-hand look at Prada Beauty, specifically its Prada Color and Prada Skin collections.

In addition to the pop-up, Prada Beauty is now also available on Shinsegae DF Online. Prada Beauty will be making its official debut in Korea in August, where consumers can look forward to experiencing the full collections in-store.

READ MORE: Shinsegae DF announces latest art collaboration at its Myeong-dong store

READ MORE: Re-visiting the rapid retail rebound at Incheon International Airport

READ MORE: Shinsegae DF installs transparent OLED displays at Incheon for first time

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