From L-R in Hyderabad: Aaron Lay, Proximo, GTR APAC Regional Director; Kunal Patel, Monika Alcobev, CEO; Roy Summers, Proximo, Head of GTR; Malay Kumar Rout, Monika Alcobev, Director Travel Retail; Krishnan Unny, Hyderabad Duty Free, GM & Buying Head; and Shishir Menon, Hyderabad Duty Free, COO.

Proximo Spirits and its regional partner Monika Alcobev are celebrating the launch of the GTR exclusive Bushmills range with key duty free partners in India.

Proximo has earmarked India as a key growth target for Bushmills and, with its partner, is working with Hyderabad Duty Free, Delhi Duty Free and Ospree Duty Free in Mumbai to build its presence in this rapidly growing market.

The India campaign includes the GTR exclusive Bushmills 21 YO, GTR Exclusive 15 YO and Bushmills 10 YO.

Additionally, two prestigious offerings – GTR exclusive Bushmills Black Bush 80/20 and GTR Exclusive Bushmills 12 YO – will soon be available in these locations.

The launch is said to mark a ‘significant milestone in the company’s continued growth and its commitment to offering exclusive, high-quality spirits to discerning connoisseurs’.

“We are delighted to be launching Bushmills across GTR in India, working closely with our colleagues at Monika Alcobev and our airport retail partners – Hyderabad Duty Free, Delhi Duty Free and Ospree Duty Free,” said Roy Summers, Head of GTR, Proximo Spirits.

“Our travel retail exclusive range of Bushmills single malt Irish whiskeys from the oldest licensed whiskey distillery in the world, has been specially designed with the travel retail shopper in mind. We are now offering a range that has something for both whiskey explorers and enthusiasts, and for gifting.

“We’re excited to bring the Bushmills brand to life in these airport locations, and as part of a focus for the brand’s expansion in India.”

From L-R in Delhi: Varun Khanna, Delhi Duty Free, Senior Buyer Liquor; Kunal Patel, Monika Alcobev, CEO; Roy Summers, Proximo, Head of GTR; Malay Kumar Rout, Monika Alcobev, Director Travel Retail; Aaron Lay, Proximo, GTR APAC Regional Director; and Vishwanath Iyer, Delhi Duty Free, Head of Buying & Supply Chain.

Alongside the unveiling of the GTR exclusive Bushmills range at Hyderabad and Mumbai airports, an exclusive tasting event in partnership with Delhi Duty Free gave attendees the chance to discover the GTR exclusive 15 YO and Bushmills 10 YO liquids on offer.

“We are proud to bring the exceptional and exclusive travel retail Bushmills Irish whiskies range to our customers,” said Kunal Patel, CEO and Managing Director, Monika Alcobev Limited.

“This launch is an extension of our commitment to delivering #onlyTheBest and premium experiences for our customers.

“The GTR Exclusive Bushmills range underscores our vision of introducing the finest international brands to the Indian market.”

Left: The lineup of expressions for the Delhi tasting event. Right: From L-R in Mumbai – Nagendra Singh, Ospree Duty Free. Category Manager; Aaron Lay, Proximo, GTR APAC Regional Director; Roy Summers, Proximo, Head of GTR; Malay Kumar Rout, Monika Alcobev, Director Travel Retail; and Ajit Khurana, Ospree Duty Free, AGM B&M.

The three GTR exclusive Bushmills Irish single malt whiskeys, all bottled at ABV 46%.

As for the tasting experience, Bushmills 10 Year Old (YO) is aged for 10 years in bourbon and sherry casks before being finished in Oloroso sherry butts from Paez-Morilla bodega, Spain, for a rich, aromatic profile.

Bushmills 15  (YO) is finished in 15-year-old ex-bourbon first and second fill American oak casks matured on the wild County Antrim coast. It has a sweet, nutty and complex flavour profile.

Bushmills 21 YO is aged 18 years in bourbon and Oloroso sherry casks and then finished for three years in first-fill Marsala casks for a ‘luxurious and complex’ flavour.

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