Travel Blue driving distribution with CDFG partnership at key locations

By Benedict Evans |

 – TRBusiness

Travel Blue first launched with CDFG in 2010, with listings at Guangzhou, Tianjin, Qingdao, Changsha, Shanxi and Wenzhou international airports.

Travel Blue is expanding its relationship with China Duty Free Group (CDFG) and is now at selected Island and downtown duty-free stores, in addition to the operator’s airport stores.

Travel Blue products are now listed at CDFG duty free stores on Sanya Island, both at the airport and in the city centre. Travel Blue goods are also stocked at the Haerbin, Shenzhen and Guangzhou downtown duty-free stores.

Since first distribution with CDFG in 2010, the partnership has grown rapidly, culminating at Hangzhou Xiaoshan Airport with the unveiling of a high-impact, eight-week pop-up in the lead up to the 2025 Chinese New Year.

“We’re really pleased to expand with China Duty Free Group into island and downtown stores,” says Travel Blue China Managing Director, Andy King.

“China was and still is one of the cornerstones of our business and our long-standing cooperation with CDFG has always been very important for growing our presence there. We now supply CDFG stores in over 30 airports. Our local team works closely with CDFG head office and teams in each airport. We are confident we will invest further and open more Travel Blue brand corners and shop-in-shops in different key airports in the future.” added King.

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