British Airways launched its own in-house gin last month specifically for its first-class passengers using the bar in the Concorde Room at Heathrow’s Terminal 5.

 

British Airways Tailored Gin (40%/70cl) carries the BA red and blue sash on the green and white label in a transparent square bottle and is said to be the result of extensive tasting tests with first-class customers in the Concorde Room bar in London, by the award-winning Cambridge Distillery.

 

According to the producer, the main botanicals in ‘the exclusive herbaceous gin’ apart from juniper are basil, rosemary and thyme, which are all grown in the distillery gardens in Cambridge.

 

ONLY IN FIRST CLASS

Commenting on the development, Troy Warfield, British Airways’ Director of Customer Experience, said: “We know how popular a gin and tonic is with our customers in the air and we are sure our new British Airways Gin will go down a treat with our customers flying in First.

 

“The Concorde Room is the epitome of exclusivity on both sides of the Atlantic, so what better place to raise the bar and serve up this delicious new bespoke British Airways Gin to our most premium customers.”

 

William Lowe, Master Distiller and owner of the Cambridge Distillery, said: “British Airways customers deserve the best, so we are thrilled to offer those flying in First this amazing new British Airways Gin, served exclusively from the Concorde Room.”

 

As well as making British Airways Gin, the Cambridge Distillery also produces a blend especially for The House of Lords, which is on sale in Parliament.