Crafted by Maison Lanson, one of the oldest Champagne Houses in France, both cuvées showcase the brand’s signature non-malolactic fermentation style.

As the official Champagne supplier of The Championships, Wimbledon, Champagne Lanson has partnered with Avolta this summer to launch a series of exclusive airport activations.

Key UK airports have played host to limited-edition Wimbledon Pouch Editions of Lanson’s signature cuvées – Le Black Création and Le Rosé Création – as part of the campaign, which began on May 30 and ran through until the end of June 2025.

UK airports including Heathrow (T2 and T5), Gatwick, Stansted, and London City Airport, as well as at The Shuttle terminal in Folkestone saw exclusive sales and high-profile promotion points (HPPs) rolled out in collaboration with Avolta, with digital bars installed at Heathrow T2 and T5 offering an immersive brand experience. 

Avolta saw immediate success, selling out of the Wimbledon pouches after just one week of launch.

This marks the first time Champagne Lanson has made these limited-edition pouches available to Avolta, a move which Lanson said underscores the growing demand for premium Champagne experiences beyond traditional retail channels. 

“We are thrilled with the response to our Wimbledon activations and the success of our partnership with Avolta,” said Marian Geoffroy, Champagne Lanson’s Head of Travel Retail, who added: “Bringing the spirit of Wimbledon to travellers through these stylish limited editions and high-profile airport activations is a perfect celebration of summer, Champagne, and sport.” 

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