Leeds Bradford Airport has opened a small new 350sq ft retail outlet dedicated to sports merchandise in a new partnership between national retailer FatFace, Leeds Rhinos rugby team, Leeds United Football Club and Yorkshire County Cricket Club.

 

The new store is the first retail outlet passengers see as they pass through security at the UK regional airport, with the new shop constructed in the winter months in time for the summer holiday season and now employing five staff members.

 

Commenting on the new initiative, Leeds Bradford Airport Head of Commercial Richard Aldridge said: “It’s great to have officially opened the newest addition to our retail offering at LBA; yet again extending shopping choices for our customers.

 

WORKING WITH ALL THE SPORTS TEAMS…

“We are pleased to welcome another national retailer at LBA and feel sure that passengers will enjoy being able to browse FatFace merchandise ahead of their travels. We are proud to be working with all of the sports teams in the unit and I’d like to thank them all for coming along to the official opening.

 

“Passengers are now able to buy any last minute supporter merchandise while at LBA and we hope that this will be well received.”

 

Adding his comments, Rob Oates, Leeds Rhinos Commercial Director, said: “We’re really pleased to have been part of the official opening; the unit looks fantastic.

 

“The opportunity for Leeds Rhinos to team up with Leeds Bradford Airport in this way is perfect synergy. Leeds is lucky to have such a bustling airport on the doorstep and to be invited to showcase our retail range there, we believe, is a great chance for travellers to represent the Rhinos at their destination – just a little something extra to add to their suitcase just before they board the flight.”

 

 

LEEDS FC CONTINUES ITS RELATIONSHIP WITH LBA

Mike Pebbles, Head of Retail, Licensing and Merchandise at Leeds United FC said: “We have very much enjoyed being part of the opening of this great new unit. It’s in a great location within the airport and is the ideal place for fans to grab an LUFC item or two before jetting off. We feel privileged to be part of airport’s further development and enhanced retail offer.

 

“After a very successful 12 months having merchandise on sale elsewhere in the airport, Leeds United FC are pleased to continue the partnership with LBA.”

 

Andy Dawson, Commercial Director at Yorkshire County Cricket Club, said: “It is brilliant to see our merchandise available in this fantastic new unit; we are pleased to partner with LBA in this way as the airport continues to thrive and expand.

 

“The Yorkshire County Cricket Club is a brand that is known worldwide and we believe that this is a great way to give visitors to Leeds and the wider Yorkshire area an opportunity to show their support for the Club.”

 

FATFACE IS ALSO OPENING AT THE SAME TIME…

Last, but not least, Kirsten Pottinger, Head of Partners and Customer Service at FatFace, said: “We are pleased to be opening FatFace at Leeds Bradford Airport in time for the summer to further extend the retail choices for passengers.

 

“The new unit is fresh and inviting and we very much look forward to working with the team as part of the continual investment at LBA.”