The new store offers an innovative design concept and streamlines navigation to effortlessly guide shoppers, while creating a seamless shopping experience.

Victoria’s Secret, the leading specialty retailer of intimate apparel and beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear, has opened a new store in London Luton Airport, UK, working in partnership with global travel retail player, Avolta.

Available products for purchase include a selection of Victoria’s Secret’s signature fine fragrances, scents, mists, body lotions and more.

A curated assortment of Victoria’s Secret intimate apparel and sleepwear will also be available for customers to shop.

The official opening of the new Victoria’s Secret store at London Luton Airport took place September 9th, 2025 and was attended by senior representatives of Victoria’s Secret, Avolta, and London Luton Airport.

Eve Fifer, Commercial Director UK at Avolta commented: “Following many successful openings over the years, we are delighted to be partnering once again with the iconic Victoria’s Secret. With its fashion-forward collections, inclusive offering, and award-winning fragrances and body care, the brand is loved by women around the world.

This new store at London Luton Airport strengthens our beauty and lifestyle portfolio and brings travellers an exciting new shopping destination that we know they will love.”

Located in the Departures area in the main terminal, the most recent addition to Victoria’s Secret’s international airport stores now joins Avolta’s travel retail offerings in the UK.

Mark Jennings, Head of Retail and Surface Access at London Luton Airport, commented:“The arrival of Victoria’s Secret to London Luton Airport (LLA) underlines our commitment to providing even greater choice for our those who enjoy a pre-flight peruse and highlights our commitment to providing a simple and friendly passenger experience.

We’re thrilled to welcome Victoria’s Secret to LLA, an exciting and recognisable addition to the 40 plus brands that make up our choice of shops and restaurants at LLA. Offering an extensive range of products including fashion, accessories, fragrance and skincare, Victoria’s Secret’s iconic shopfront is sure to add even more excitement for passengers heading off on their travels from LLA.”

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