Mumbai Duty Free creates retail buzz with Rajkumar Hirani’s latest film

By Luke Barras-hill |

The Mumbai Duty Free x Dunki promotion took place on 16 December.

Mumbai Duty Free has teamed up with Indian actor and film producer Shah Rukh Khan to promote ‘Dunki’ from Rajkumar Hirani at Chhatrapati Shivaji Maharaj International Airport.

The movie featuring Shah Rukh Khan marks the third film promotion at a Mumbai Duty Free store.

To mark the anticipated release, Shah Rukh Khan visited the shop this month to meet with fans, pose for pictures and autograph posters.

Travellers shopping at Mumbai Duty Free have a chance to win exclusive merchandise and film tickets.

Amit Butani, Vice President of Marketing and Strategic Partnerships, said: “Having one of the most distinctive superstars, such as Shah Rukh Khan, step in shows how the film industry entrusts us with their movie promotions.

Dunki was released in cinemas on 21 December.

“This collaboration aids our goal, dedicated to generating newer and more fulfilling moments for our customers. We look forward to making Dunki a part of us and our travellers’ delight.”

Dunki’s acting cast also includes Boman Irani, Taapsee Pannu, Vicky Kaushal, Vikram Kochhar, and Anil Grover.

READ MORE: Mumbai Duty Free launches ‘white glove services’ aimed at HNW shoppers


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