Mumbai Duty Free has launched exclusive ‘white glove’ shopping services designed to offer a more personalised experience for high-net-worth customers.

While there is no minimum spend required, the initiative has been created to provide the wealthiest shoppers with dedicated assistance across the retailer’s extensive range of premium products spanning high-end fashion, watches, confectionery, luggage, perfume, cigars and alcohol.

A separate payment counter means customers can avoid the queues in favour of a more seamless shopping experience.

“Embracing the ethos that shopping is an art, not merely a transaction, Mumbai Duty Free has curated an unparalleled and seamless white glove services,” said Avishek Das, CEO of Mumbai Duty Free.

“We invite all the international travellers to experience a realm where every purchase is an exquisite moment with a dedicated shopping assistant, express checkout and exclusive limited-edition products.”

The premium experience was unveiled at an exclusive event hosted in Mumbai by Beam Suntory, which is partnering with the retailer on the concept.

“Our expertise in luxury and premium spirits and our commitment to creating elevated shopper experiences is well matched to Mumbai Duty Free’s steadfast commitment to creating an immersive and innovative customer journey,” commented Alasdair Dickinson, Sales Director – Emerging Markets of Beam Suntory.

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