Beckham’s Haig Club goes global after Changi launch

By Caroline Sargent |

Following a month-long exclusive in conjunction with DFS at Singapore’s Changi Airport, Diageo GTME has commenced the global travel retail roll-out of David Beckham and Simon Fuller’s single grain Scotch whisky, Haig Club.

 

From this month the ‘distinctive and sophisticated’ new whisky will be available for travellers to purchase in selected duty free stores and on selected airlines. Included in the first phase roll-out are the following airports:

 

• Singapore

• Frankfurt

• Tel Aviv

• Dubai Duty Free

• Heathrow

• Mexico

• Muscat

• Incheon

• Shanghai

• Auckland

 

Created by Master Blender Chris Clark, Haig Club is the result of carefully selecting mature whisky from refill, American oak and rejuvenated casks to produce a single grain Scotch with a fresh, clean style, showcasing butterscotch-smooth tropical fruit and unexpected, spicy backing harmonies. It has an ABV of 40%.

 

The recommended retail price for Haig Club in duty free is £40 GBP / $62.5USD for a 70cl bottle.

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