Coty, the manufacturer and distributor of BOSS fragrances, is launching the new BOSS The Scent Magnetic for him and her into travel retail in Europe and the Americas from February 2023.

The eau de parfum marks a new era for the BOSS brand, defined by a bold mantra: Be Your Own BOSS.

The launch symbolises the ‘global reinvention and refresh of the brand’, as it strives to inspire people to ‘trust their instincts, take control of their destiny, and be their own BOSS’.

The scents embody the ‘self-assurance, elegance and attraction of every BOSS, and seduce the senses like never before’, says Coty.

The ambery compositions are a deeper, more intense interpretation of the BOSS The Scent signature.

The accompanying campaign stars the faces of BOSS The Scent franchise – Hollywood actors Jacob Elordi and Laura Harrier – creating a captivating duality.

BOSS The Scent Magnetic for Him (available in 50ml and 100ml) comprises a fusion of black vanilla extract and bran absolute, with intense top notes of maninka fruit.

Composed by perfumer Delphine Lebeau, BOSS The Scent Magnetic for Him is described as an ‘intensely seductive ambery, fruity, and leathery fragrance’.

It is presented in a rounded bottle lacquered in a deep black hue and set within a gold ‘cage’.

BOSS The Scent Magnetic for Her (available in 30ml and 50ml) is a contrast of white musk and osmanthus flower with velvety ambrette seeds at the heart.

Created by perfumer Louise Turner, it is ‘an intensely seductive ambery, musky fragrance’.

It comes in a diamond shaped bottle lacquered in a shade of deep purple, crowned with a sculptural ice gold cap.