Dufry first for CH Africa launch in LatAm TR
By Danielle Hook |
Carolina Herrera has taken her inspiration from Africa for her new limited edition perfume – for men and women – which was launched for the Americas travel retail market exclusively with Dufry in May.
The new CH Africa scent was also launched in Asia Pacific travel retail locations in May, and hit Middle East TR counters in June. The fragrance will not be available for purchase in European travel retail locations.
CH Africa Women is said to be ‘feminine and refined.’ The fragrance begins with orange zest, cinnamon and Iris flowers, and ends with the ‘ever-warm incense of Somalia’.
CH Africa Men, is ‘intense and energetic.’ “It contains scents of green pepper and pink peppercorns from Madagascar, with Kenyan coffee at its heart and a base of cashmere wood,” says the brand.
The new fragrance bottle features a camouflage print, printed leather and gold charms inspired by the African savannah ‘in the purest CH style’.
Both fragrances are available in 100ml bottles.
-
International,
Alcohol insights: Conversion up, spend down in Q4
-
International,
Saudia Arabia's KKIA unfurls T3 duty free expansion
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.