Revlon has announced that the three-time Grammy Award-winning singer, songwriter and fashion designer, Gwen Stefani, is joining the Revlon family as the newest Global Brand Ambassador.

 

Stefani, who boasts a social media following of 15 million, will be representing the beauty brand in global campaigns beginning this year, featuring Revlon’s ‘Choose Love’ message.

 

“We are thrilled that Gwen Stefani will be representing Revlon as a Global Brand Ambassador,” said Revlon President & CEO Fabian Garcia. “Gwen is a modern-day icon: a Grammy-winning artist, a trendsetter, an entrepreneur and loving mother.

 

“The versatility of these accomplishments demonstrates her message of female empowerment, one that strongly resonates across generations of fans.”

 

Apparently, Stefani’s love of makeup started in her early teens and has remained strong to this day.

 

MAKEUP AS A FORM OF ‘SELF-EXPRESSION’

“Ever since I was a young girl, I have used makeup as a form of self-expression,” said Stefani. “I am passionate about makeup and how it can showcase your individuality and creativity.

 

“Partnering with an iconic beauty brand such as Revlon felt like a natural fit. I am so excited to continue sharing my love of makeup as a Revlon Global Brand Ambassador.”

 

One of Stefani’s first roles as Global Brand Ambassador will be starring in the brand’s Choose Love campaign, which will begin running on broadcast, digital and social platforms in late January 2017.

 

“Love has been a muse for my songwriting,” added Stefani. “Revlon’s Choose Love message is an important one, and I am very excited for the opportunity to partner with Revlon and continue spreading this message of positivity and love.”

 

As the newest Global Brand Ambassador for Revlon, Gwen will appear in global multimedia campaigns across all media types including digital, in-store and social media. Gwen’s first beauty visual began appearing on 2 January, with her campaigns continuing to roll out globally throughout 2017.