Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Birth of Altavia Travel Retail ‘an answer to industry need for transformation’
By Luke Barras-hill |
Altavia Travel Retail helped Muscat Duty Free with design development, plus execution supervision across all retail categories. Source: Altavia Travel Retail.
Altavia Group – a multinational specialist in commercial communication for the retail sector across several verticals – has officially unveiled a dedicated business unit to redefine travellers’ touchpoints at every stage of their journey.
Altavia Travel Retail combines travel retail talent and expertise under one brand via the convergence of several Altavia Group agencies – HRG, ODG and Creative Capital.
The new business unit will offer a range of services such as commercial strategy and concessions’ master planning; store design; temporary and permanent POSM; on- and off-line activations; branding, digital and social media activations; and global POSM production management.
To achieve this, it will leverage experience via teams in regional offices situated in key global transportation hubs: Shanghai, Dubai, Hong Kong and London. An office in Singapore is set to open in due course.
Hugo Vanderschaegh, Head of Altavia Travel Retail.
KEY REGIONAL TEAMS
The regional offices will be supported by satellite offices in New York, Shenzhen and Jakarta.
With the teams consisting of 12 different nationalities, Altavia Travel Retail believes in a localised approach that addresses the specific requirements of its clients and their targets.
TRBusiness has been told that Altavia Travel Retail’s aim is to be the most comprehensive travel retail consulting, design, and project management agency, with a strong emphasis on sustainability, digital and creativity.
“Thanks to our experience with all the key stakeholders of the industry; GTR brands, retailers, food service companies and hub operators, we have a comprehensive view of the travel retail ecosystem,” said Hugo Vanderschaegh Head of Altavia Travel Retail.
“Today, with Altavia Travel Retail, our clients will benefit from our global presence and a true online/offline expertise to better craft every touch point of the traveler’s journey.”
Lucy Tugwell Europe Business manager for Altavia Travel Retail said: “Our new offering as Altavia Travel Retail, will now more than ever, allow us to not only continue to build on the support we can offer to brands but also enable us to forge stronger relationships between them and the retailers through our enhanced understanding of their joined-up objectives,” explained
“For over 10 years now we have been partnering with global brands to deliver strategy, creative and implementation across permanent, promotional and category projects.
“Our strong understanding of the channel, the changing landscape and shopper missions allows us to create and deliver platforms both physically and digitally that draw in the traveler and create engagement which in turn drives sales and brand awareness.
Louis Houdart, Business Managing Director, Altavia China.
SUSTAINABILITY ‘A CORNERSTONE’
Altavia Travel Retail says that the ability to understand and profile travellers and the regional and cultural context underpins the company’s approach.
“Shoppers are more and more demanding, looking for personalisation, unique products and experiences to suit their specific needs,” said the firm.
Jing Legrand & Louis Houdart Business Managing Directors of Altavia China said: “For instance, our experience of working with local brands in China for years has helped us to build a deep knowledge of the Chinese consumers who account for a large number of today’s global travellers and shoppers.”
Furthermore, sustainability remains ‘an important cornerstone’ of Altavia Travel Retail’s value proposition.
In response to this, it has developed specific solutions in eco-design and production with several ongoing pilot stores.
Recently, it developed the design and sustainability strategy for high-profile duty free shops in Asia and Scandinavia and anticipates ‘ambitious sustainable objectives to become the norm of the industry’.
Parent Altavia Group, which has a presence in 45 countries with more than 2 500 employees, has been supporting retailers and brands since 1983.
For more on the creation of the new, dedicated business unit, watch out for an in-depth interview with Altavia Travel Retail’s Hugo Vanderschaegh in the TRBusiness interactive June e-zine, available next week to coincide with the TFWA Hainan Special Edition.
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