Global Out of Home (OOH) media agency, Plexus, will host a webinar in partnership with Swiss research agency, m1nd-set, as part of a new ‘Plexus Presents’ series, which delves into audience, consumer, market and category changes influencing OOH’s global recovery, beginning with a focus on airports in July.

 

The ‘Post Covid-19 Airports and the New Consumer Journey’ webinar will take place on 9 July 15:00 – 15:30 BST; 10:00 – 10:30 EST.

 

Hosted by Plexus, and m1nd-set’s CEO & Owner, Peter Mohn, along with Anna Marchesini, Project and Business Development Manager, the session promises to offer attendees an understanding of travellers’ behaviour in the post Covid-19 airport environment, and what that means for brands.

 

Topics will include new behavioural habits, connecting journeys, tech platforms, as well as shopper decision-making and processes.

 

INITIAL FOCUS ON THE US

Plexus is Talon’s global Out of Home Network with offices in London and New York acting as hubs for over 20 Talon and partner offices around the World.

“This enables us to effectively plan, buy and execute client campaigns in over 75 markets globally,” said Plexus. “With intelligent targeting, we can deliver clear, consistent communications in data-rich, highly emotive OOH environments. Through technology, creativity and effective measurement, we are driven by bringing campaigns to life around the world that are always Smarter as Standard.”

 

The new webinar series is initially focusing on data and experience from the US. “We welcome insights from Talon US, the OAAA and Geopath, for a perspective on the global recovery,” added Plexus.

 

Attendees can register for the event here or access content shortly after each webinar’s broadcast.

 

Sessions looking at recovery in the US and UK markets can be viewed here for the USA and here for the UK.  In the coming weeks, Plexus is planning to look more closely at European markets and at airports.