Travel Blue Group has accelerated expansion of its ‘Our Blue Way’ sustainability commitment, which was launched earlier this year.

The initiative pledged that more than 50% of the firm’s products sold in 2023 would be made from recycled or recyclable material. Over 140 products in its portfolio are now sustainable, according to Travel Blue.

These include adaptors and power banks, which are made using recycled plastic, and cables, which are made using wheat straw polymer – a renewable and sustainable plastic alternative.

Wheat straw material is extremely durable and biodegradable, and leaves behind no toxic substance.

Travel Blue Group’s textile items, including money belts, folding bags, bags and eye masks are now produced from recycled materials, extending the sustainable range.

A new range of high-performance, reusable, stainless steel water bottles has also been introduced, in line with the company’s commitment to support its customers with alternatives to single-use plastic bottles.

“Our original plan was to convert 100 products this year, increasing to 120 next year and 140 by 2025,” noted Travel Blue Group Managing Director Daniel Levin. “We are delighted with our rapid progress and have already achieved our 2025 goal.

“Our Blue Way has a triple eco-friendly benefit, offering products that are recycled, recyclable and reducing the use of plastic. The cost of making sustainable products is clearly higher, however, as part of our commitment to Our Blue Way, we are absorbing the additional cost. This is our contribution to sustainability.” 

Our Blue Way was launched in spring 2023, when the company switched to using recycled and recyclable materials for its travel pillows. Eight of the 10 largest duty-free operators quickly embraced the initiative, and now stock products from the sustainable range.

Levin added: “Our customers supported Our Blue Way at launch and continue to buy into the expanding sustainable portfolio. Our Blue Way will be a central focus at TFWA Cannes, and a great opportunity to immerse customers in our mission and the evolution and innovation of our products.”

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