The latest IWSR Duty Free/Travel Retail Summary Report 2015 concludes that the value of the global travel retail market for wine and spirits, excluding still light wine and mixed drinks, rose by 7.7% in 2014 to almost $9bn versus 2013, according the latest IWSR Duty Free/Travel Retail Summary Report 2015.

In a statement, IWSR said: “Volume sales grew at a slower pace of 2% in 2014; an improvement, however, when compared with 0.9% growth in 2013. Including mixed drinks, the total market grew 1.8% to 30.2m cases against an increase of 0.8% in 2013.

“In Africa and the Middle East, the fastest-growing region in 2014, volume sales grew 9% and value sales 16.2%.”

 

The analysts and publishers add that market share is ‘much more evenly spread’ between the three largest regional markets when measured on value sales basis, rather than by volume.

 

 

“In 2014, Europe accounted for 37.4% of the travel retail wines and spirits market by value, excluding still light wine and mixed drinks, compared with 31.3% for Asia-Pacific and 21.8% for the Americas.

“In volume terms Europe held 52.7% of the global travel retail liquor market in 2014.”