Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Adidas unveils exclusive concept store at Istanbul Airport
By Benedict Evans |
With its design tailored specifically for Istanbul Airport, the store reflects the brand’s commitment to creating engaging and memorable consumer experiences.
Adidas has officially opened a brand-new 245m2 concept store at Istanbul Airport, located at the heart of the international terminal in a space leased by Unifree Duty Free.
Inspired by adidas’s global ‘Home of Sport’ concept, the store showcases a wide product range – from high-performance collections to Adidas Originals – catering to both passionate athletes and style-conscious travellers.
The new opening also represents one of adidas’s key strategic investments aligned with its 2025 growth ambitions.
Brought to life in collaboration with Unifree Duty Free, the new adidas store adds a fresh dimension to the airport shopping experience, combining an extensive assortment across sport and lifestyle with a modern design and innovative retail concept.
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