Swedish beauty and tech company Foreo has opened a new unit in partnership with Bahrain Duty Free at Bahrain International Airport.

A Foreo-branded backwall displays a range of best-selling products including Foreo’s Luna 3, Luna Mini 3, the Bear, Bear Mini and UFO 2.

The backwall sits alongside an LED screen in the duty free shop, part of the airport’s new international Passenger Terminal Building which launched in January and features 4,700sq m of retail space.

a Foreo-branded backwall sits alongside an LED screen inside the store.

Gary Leong, Global Travel Retail Director, Foreo says the new units represent a significant step for the brand’s expansion drive in the Middle East.

“Foreo is ecstatic to have such a solid and supportive partner in Bahrain Duty Free,” said Leong. “We are confident that we will be able to fulfil the strong customer demand from Bahrain, and further elevate the brand’s positioning in the country.”

Bahrain Duty Free Head of Purchasing Richard Wilkinson added: “We are excited to have such an established beauty brand become an addition to Bahrain Duty Free. The brand’s constant innovation and premium appeal are a valuable addition to our stores and we look forward to assisting Foreo in their expansion into the Middle East.”