Dubai based Kreol Travel Retail has announced the Middle East debut of Pringles’ travel retail exclusive packs, with Muscat Duty Free.

“These iconic snack canisters, known for their irresistible crunch and bold flavours, make their debut at the Muscat Airport Duty Free in Oman,” confirmed Lal Arakulath, CEO, Kreol Group.

The famous saddle-shaped crisps, which enjoy worldwide popularity, are available in a range of new flavours.

“We are thrilled to introduce Pringles to our product selection and eagerly anticipate the positive impact it will have on our business growth,” said Renat Rozpravka, CEO, of Muscat Duty Free.

Added Jacco Douma, Business Manager, Emerging Channels BNLX Global Travel Retail Duty Free, GTR Kellanova [formerly Kellogg Company]: “GTR is happy to partner with Muscat Duty Free by growing the salty category together with Pringles and serving our customers’ needs in snacking.

“This is in line with the company vision globally to be the best snacking powerhouse serving consumer moments and needs.”

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