Kreol Group will distribute famed snack brand Pringles in travel retail as part of an agreement with Kellogg Company.

The agreement concerns select travel retail markets in the Middle East, a statement confirmed.

Dubai-headquartered Kreol Travel Retail, which does business with major duty free operators in the Arabian Gulf countries, India and Africa, will leverage its extensive network and expertise to grow Pringles’ presence and visibility across the region.

Kreol Group CEO Lal Arakulath said: “We are delighted to partner with Kellogg Company to distribute Pringles in travel retail. Pringles is a fantastic brand that appeals to travellers of all ages and nationalities. We see a great potential to expand the Pringles footprint and offer travellers more choice and value in the snack category.”

Kellogg Company Global Travel Retail Director Jacco Douma Business Manager, Emerging Channels BNLX and Travel Retail and Gunteshwar Singh, Director AMEA New Channels, added: “We are very pleased to work with Kreol Group as our new travel retail distributor for Pringles in the Middle East. We look forward to working together to grow the Pringles business and delight our consumers.”

The alliance with Kellogg’s is the latest in a long list of distribution deals that Kreol Group has struck this year, including with the likes of Chocolates Torras, Don Nacho Tequila, Go Travel, Two Stacks Irish Whiskey, Toy World Distributor and BMB Group.