The new Hugo Boss outlets cover around 430sq m and located in The Bosphorous shopping area at Istanbul Airport.

Unifree and joint-venture partner Gebr. Heinemann have opened two new Hugo Boss stores at Istanbul Airport.

The outlets cover around 430sq m and are located in The Bosphorous shopping area. Both shops feature the latest Boss Menswear collections including shoes and accessories. Unifree, which is responsible for 53,000sq m of commercial space at the airport, said the stores used warm and residential materials to create and inviting yet refined ambiance.

Furniture and fixtures were designed with clean lines and arranged to best utilise space and ensure the collection is placed in a prominent position. Lavish and colourful seating areas encourage visitors to relax and the interior is welcoming and elegant, according to Unifree which also operates Saint Laurent and Bottega Veneta boutiques.

‘ONE OF A KIND’ PARTNERSHIP

Ian Foster, Chief Commercial Officer, Unifree Duty Free said: “The partnership between Unifree, Gebr. Heinemann and Hugo Boss is one of a kind that supports all parties’ vision the most valuable way possible. With the opening of two Boss stores in Istanbul Airport, Hugo Boss moves in line with their brand vision of becoming the most desirable premium fashion and lifestyle brand globally in the same time we as Unifree continue taking steps towards our aim of creating an outstanding and differentiating customer experience for all luxury customers.”

Jan Richter, Director, Fashion Accessories, Watches and Jewellery commented: “Boss is one of the world’s leading companies and strongest brands within the Heinemann ‘ready to wear’ portfolio. We have a long-standing, successful and important partnership with Hugo Boss in travel retail.

“The digital facade of the Boss Store in Zone 6 looks stunning and symbolises a next level concerning digital design novelties and high-quality material.”

Both shops feature the latest Boss Menswear collections including shoes and accessories.