TRBusiness spoke with Sophie Mamas, Founder of fashion and accessories brand Sorbet Island, about its recent expansion into global travel retail after a debut in the channel in partnership with several retailers, including: Lagardère Travel Retail; Eurotrade; Duty Free Shops Bermuda; Miles & More; and Inflight Service Europe.

Mamas delved into her new range of ‘one size fits most’ swimwear which looks to caters to women in travel retail with limited time, looking for a suitable grab-and-go option.

“They”re made for fast decision-making. As women we don’t always know our size…and I’m even surprised by the range of women it fits.” noted Mamas, who added: “The challenge is in bringing across the message to someone who may be reluctant in terms of buying because they don’t know if it’ll fit…it’s really about making the communication clear on our side.”

Mamas also highlighted the upcoming launch of its ‘Mini-me’ Sorbetto collection within travel retail, designed specifically for matching mother-daughter swimwear, for which she noted: “We’re very excited about that, I mean who doesn’t want to have matching styles with their girls.”

Mamas said she is not content with resting on her laurels however, adding the business has plans to diversify its product range with the addition of sunscreen, sun mists and other similar cosmetics products.

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