Inside January’s Confectionery & Fine Food report, Stewart Dryburgh, General Manager for Nestlé International Travel Retail (NITR) tells TRBusiness that while the industry has always championed confectionery, it has never fully exploited growth opportunities in the broader food category.
In October 2021, Nestlé International Travel Retail first announced an ambitious plan for driving sales of confectionery and the wider food category in global travel retail through a newly developed VERSE (Value, Engagement, Regeneration, Sense of Place and Execution) model.
Through active collaboration with its retail partners, the company is set to reignite growth and delight passengers.
“The crisis allowed us to step back and take a breath,” said Dryburgh. “We’re doing confectionery very well, we’re not doing so well in other food categories… we under-indexing there.”
However, he did point out that in the Middle East, travel retailers do take a more holistic view of the food & confectionery categories.
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