Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.TRBusiness Shorts: Suntory Global Spirits
By Luke Barras-hill |
Suntory Global Spirits, which earlier this year marked a decade of transformation into a $5.5 billion premium spirits company with a new corporate namesake, has hailed the continued rollout of its Brand Ambassador Excellence programme.
Speaking to TRBusiness ‘Shorts’, the exclusive video series produced in partnership with The Bluedog Group and filmed on location at this year’s TR Consumer Forum in Dubai (3-5 June), Pauline McFarlane, Insights and Commercial Marketing Director – GTR, Suntory Global Spirits, commented: “This is mainly based on a digital platform and there to support our brand ambassadors instore and their learning, to optimise their knowledge on activations, optimal ranging to minimise out of stocks, and optimise availability.”
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