Retail inMotion is to explore different channels including pre-order, home-delivery and e-commerce following the launch of Etihad Airways’ new Vibe Lifestyle Shopping guide. The new shopping guide replaced the previous boutique catalogue, effective 1 October 2019.

Since being awarded the Etihad retail contract in November 2018, Retail inMotion has been working on creating a lifestyle brand for the carrier. The end product was Vibe, which is very aspirational and engages differently with the consumer.

Andrea Fiore, Head of Global Sales, Retail inMotion told TRBusiness during an exclusive video interview in Cannes: “The pre-order, home delivery and e-commerce operations will hopefully be up and running by the end of next year at the latest. This is where the exponential growth will come from.”

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