Patrón Spirits has announced that its new artisanal line of Roca Patrón tequilas will be available only at Dubai Duty Free and exclusively in the Middle East, for the first quarter of 2015.

 

 

Roca Patrón is the ultra-premium spirit brand’s first line of tequilas produced entirely from the labour-intensive, centuries-old ‘tahona’ process. Crafted from highest quality 100% Weber Blue Agave, each tequila in the new Roca Patrón family – Roca Patrón Silver, Roca Patrón Reposado, and Roca Patrón Añejo – is traditionally handcrafted at a specific proof, higher than the core line of Patrón tequilas, resulting in varietals that are sweeter, earthier and more vegetal in flavour.

 

“We’ve seen tremendous enthusiasm for our new line of Roca Patrón tequilas, and we’re very excited that Dubai Duty Free will be the first retailer in the Middle East to offer this line of new artisanal tequilas to travellers in the region,” says John Kilmartin, Global Director, Travel Retail at Patrón Spirits International.

 

“It’s only our first few days in Cannes and the first time we’ve showcased Roca Patrón outside of the U.S, after we released it there just a few months ago. With what we’ve witnessed here so far, we’re very confident that Roca will be well received by many more of our duty free partners.”

 

Commenting on Dubai Duty Free’s exclusive three month agreement with Patrón, Colm McLoughlin, Executive Vice Chairman says, “We are increasingly looking at offering our customers exclusive offers and unique experiences at Dubai Duty Free, and being the first retailer to have Roca Patrón for sale in the region falls into that category.”