Coty-owned beauty brand Philosophy says it is delivering an ‘industry-first’ with the launch of a new skincare regime which aims to transfer oxygen onto the skin.

 

The new aptly named ‘Take a deep breath’ range, which includes an oil-free oxygenating cream as well as an eye gel cream, utilises ‘exclusive clean-air technology harnessing the power of photosynthesis’.

 

The new range will available from July for travel retail in Asia Pacific.

 

“Our exclusive natural technology is obtained after enhancing the natural oxygen production in the barley plant,” says Philosophy.

 

“This provides a very potent barley leaf extract that maximizes oxygen. Through clean-air technology, the reservoir of oxygen on skin’s surface means an increase of cells’ energy, which translates to optimal skin-cell functions. This allows skin to look radiant and energized.”