Mercedes-Benz Man lands in the Caribbean
By Charlotte Turner |
French fragrance manufacturer INCC Group has successfully launched its latest fragrance, Mercedes-Benz Man, in Caribbean Duty Free with Penha Duty Free.
INCC says the fragrance, developed by the French Master Perfumer Olivier Cresp, has been very well received since its launch in early April, in domestic and travel retail markets.
“Mercedes-Benz Man aims to communicate the self-assured character of this man, following the emblematic house image,” says INCC.
“Fruity, subtly modern pear notes are blended with ambrette seeds for a fresh, contemporary result. Its very intense, aromatic heart of cedar leaf and geranium embodies masculine elegance. The deep, woody trail is liberated by sophisticated palisander rosewood complimented by oak moss.”
VIP LAUNCH
The chrome and glass bottle is meant to be emblematic of the iconic Mercedes-Benz brand and the box echoes the ‘graphic codes of the bottle it protects’.
The launch took place in both islands of Curacao and Aruba, with VIP customers invited to discover the new fragrance from Mercedes-Benz Parfums.
The fragrance is currently available in more than 70 countries worldwide.
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