Aurora World is to exhibit at the TFWA Asia Pacific Exhibition after a successful year in TR.

Among the concepts on display at Aurora’s stand (G6, Basement 2) will be Sparkle Tales. This has been developed from an existing concept called ‘Candies’, a consistent best-seller for Aurora’s customers

This features Unicorns and Dragons in different colours with glittery accents (hooves, horns etc).

Available in 18cm and 30cm sizes in bright pastel colours, retail price points are from $17 to $28, with a promotional/jumbo size also available for $99.

Also on display will be Fancy Pals with three new designs joining the 12-strong collection. The collection is already enjoying strong sales in TR location, according to the company.

The new Peek-A-Boo Puppy, Peek-A-Boo Kitty and Peek-A-Boo Husky are all retailing at $22. These pet-in-a-bag characters tie in perfectly with the travel element and are ideal for travel retail stores.

TOKIDOKI PLUSH RANGE

Additionally, the Tokidoki plush range will be featured. This comprises various forms of apparel including handbags, cosmetics and accessories.

The brand’s cult status has fuelled high-profile collaborations with Karl Lagerfield, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullycandy and Medicom Toy.

The Tokidoki plush range available through Aurora World is based around on trend Unicorns and Mermaids and includes keychains and plush in 20cm and 30cm sizes. Retail prices are from $9 to $35.

A collection of plush mermaids in various bright colour combinations and sizes, the Sea Sparkles range will also be on show in Singapore.

Sea Sparkles, including its 46cm mermaids and 17cm backpack clips, have become one of Aurora’s best-selling items over the last few years, growing from just six styles to over 50. The range retails from $10 to $20.

Aurora will also be featuring its new merchandising display for its core YoreHoo character, YooHoo.

The unit brings 20 styles of mini YooHoo together. Measuring just 1.45m high x 0.6m wide Aurora says it is perfect for locating in high traffic areas to encourage impulse sales.

Garry Stoner, Aurora World’s Travel Retail Sales Manager: “Broadly speaking, Aurora World is performing well in Asia. In 2017 we saw a 42.6% sales increase compared to the year before

“From the figures we have gathered from this year already, we anticipate this upward curve to continue throughout this year and into the next.

“This will be our second time exhibiting at the TFWA Asia Pacific show and we very much to forward to building on the success we achieved last year as a first time exhibitor.”