CDFG banks on Hainan with new Haikou mall and duty free ‘experience’ stores

By Charlotte Turner |

Charles Chen CDFG leadThe construction of the new Haikou International Duty Free Mall on China’s island province of Hainan cannot come soon enough for CDFG as the company’s President, Charles Chen tells TRBusiness that space in its Sanya International Duty Free Shopping Complex has become ‘saturated’.

 

“Up to now, numerous international well-known brands have been attracted to Sanya International Duty Free Shopping Complex and the sales are all beyond their expectations,” Chen tells TRBusiness.

 

As more Chinese travellers emerged from quarantine during the May Labour Day holiday period, their strong propensity to spend was evident in Hainan, said Chen during a conversation had with TRBusiness in May.

 

“However, the space is saturated while many other brands still wish to open flagship stores in the complex.

 

MORE INTERNATIONAL BRANDS WELCOME

“We will try our best to offer good opportunities for them with reasonable planning and arrangement based on their sales. We welcome more international brands to set up showcases in the complex.”

CDFG-Haitang-Bay-Hainan-exterior-2019

“Our sales grew year-on-year in Hainan during the Labour Day holiday and on 1 May reached CNY 200 million/$28m; much higher than our expectations,” said Charles Chen.

 

Construction on the mall, which will house duty free stores, but also duty paid shops, offices and a hotel, began in 2019 and will be complete by 2022.

CDFG duty free experience store Sanya entrance

Chen confirmed that CDFG opened two duty free ‘experience stores’ located in Mangrove Tree Resort and Nanshan Scenic Spot, in Sanya on 13 May.

CDFG duty free experience store in Sanya 4

“Customers can order products that they experienced in-store, online for collection at the pick-up point,” says Chen.

CDFG duty free experience store Sanya wide 3

As reported, the duty free allowance on China’s Hainan Island will more than triple to RMB100,000 ($14,063), in line with plans for a Free Trade Port (FTP).

ORDER ONLINE, INSTORE

Chen also confirmed that CDFG opened two duty free ‘experience stores’ located in Mangrove Tree Resort and Nanshan Scenic Spot, also in Sanya on 13 May.

 

The 740sq m store in Mangrove Tree Resort offers a personal shopping service and guides, which help to fully explain the offshore duty free policy to tourists.

CDFG duty free experience store Sanya wide 2

CDFG duty free experience store Sanya wide 1

The so-called ‘experience stores’ allow tourists to “experience the products and get immersed in brand culture and its value,” adds Chen.

 

“Customers can order products that they experienced in-store, online for collection at the pick-up point. The ‘experience stores’ in Sanya Phoenix International Airport are still under construction.”

 

As reported, China International Travel Service Corporation Limited (CITS) has acquired a majority stake (51%) in Hainan Duty Free Co. Ltd (HNDF).

 

International

NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend