Foreo Founder visits Korea DF doors as firm launches Serum Serum Serum

By Luke Barras-hill | Tuesday, 18 June 2019 14:03

Swedish beauty and technology company Foreo has consolidated its presence in Korean duty free shops with the launch of a new skincare line.

New innovation ‘Serum Serum Serum’ and the ‘Micro Foam Cleanser’ are now available to purchase and can be twinned with Foreo’s existing product lineup.

Brand CEO and Founder Filip Sedic (right) made a recent trip to key duty free counters in Seoul to witness the new displays and products.

These include Foreo’s Luna Mini 2 Candy Collection LEP, which launched into Korean duty free stores this month.

SALES-BREAKING EXPECTATIONS

“Korea is a key point of sale in Asia, and [the] ever-expanding business there promises to be the highlight of the year for the brand,” said the company in a statement.

“As an important market for Foreo as well as a country full of skincare masters and innovators, Korea has become the first country that Foreo has launched the new Serum Serum Serum in through duty free channels.

“The brand is expecting to break sales records again with the launching of this new product, combined with the Korea exclusive limited edition range.”

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