Bacardi Global Travel Retail has entered into a two-month promotion with the King Power International Group Thailand, where the partners are selling a new GTR exclusive Bangkok Limited Edition gift-pack at Bangkok Suvarnabhumi Airport in the run up to Christmas.

 

In a statement, Bacardi said: “Running in two prominent in-store locations from 1 November to 31 December 2016 with dedicated branded space and a strong focus on gifting, the shopper campaign will have high visibility to the large volume of passengers expected to depart through the airport in November and December.

 

FULL RANGE IS BEING FEATURED

“A specialist team of Grey Goose retail ambassadors will lead the interaction with shoppers to encourage conversion across the full range of Grey Goose vodka, including Grey Goose Interpreted by Ducasse and Grey Goose VX.”

 

 

APPEALING TO THE SOUTH-EAST ASIAN COCKTAIL TREND

This represents Bacardi’s first major campaign at Suvarnabhumi Airport, with the company adding that Grey Goose is currently the best selling vodka brand and the fastest growing top five spirit brand in travel retail according to respected analysts, IWSR.

 

Commenting on the event, Pichai Pitakchaisuk, Executive Vice President at King Power said: “We are very excited to bring Grey Goose to life in-store at a time when super-premium vodka is enjoying enormous popularity thanks in particular to the growing appeal of cocktails and white spirits in South East Asia.

 

“It’s very likely that our more discerning shoppers will have seen Grey Goose on the shelves of Bangkok’s finest cocktail bars and so there’s an instant synergy with this in-store promotion. Equally, there’s huge appeal to present this global brand to the growing number of Asian shoppers embracing the new trend of home cocktail-making.”

 

Adding his comments, Vinay Golikeri, Regional Director Asia Pacific and Middle East Africa, Bacardi Global Travel Retail said: “The bespoke Grey Goose Bangkok Limited Edition gift-pack is a GTR exclusive which we are proud to launch in partnership with King Power Thailand.

 

“Based on past experience, Grey Goose is proven to drive sales where it is given the optimal space, range and activation and we are very excited about what this campaign will deliver with King Power in Bangkok.”