Sydney Airport has renewed Gebr. Heinemann’s duty free concession for eight more years.

During the course of the renewed contract, which runs from 2022 until 2029, Heinemann will explore new data and technology initiatives to create a ‘truly omnichannel approach’ using digital and marketing strategies to upgrade the passenger experience.

Richard Goodman, Managing Director, Heinemann Australia said: “The new agreement is based on a collective shared vision concerning an evolution and optimisation of the current space. These include renovations of the perfume & cosmetics area and multiple new ‘zones’ for customers to shop and dwell.

“In this respect, we will start converting our Heinemann Tax & Duty Free stores accordingly in 2020. The new retail spaces will set a benchmark for modern duty free shops with an upgraded design and the newest brands to offer our passengers the very best of airport retail.”

TRBusiness has reached out to Sydney Airport for comment.

HEIGHTENED FOCUS ON LUXURY

The new ‘zones’ will boast ‘generational spaces’ equipped with the latest brands and luxury products.

As part of the P&C renovation, Heinemann says it will continue to differentiate the mix from the domestic market, providing travellers with exclusive and sough-after labels plus beauty services for men and women that can be enjoyed pre-departure.

Additionally, a promotional zone will house fine champagnes, caviar and some of the globe’s finest cognacs.

The zone is being billed as a ‘parlour’ for passengers to enjoy beverages before their flights while being exposed to premium brands.

“I’m delighted that we have attained this agreement extension, as it not only highlights our partner’s trust in us, but it also reflects the success of our company, as well as our brand at Sydney Airport,” added Marvin von Plato, Chief Executive Officer, Heinemann Asia Pacific.