Jägermeister Orange is rolling out now in key airport hubs in Asia and elsewhere.

Mast-Jägermeister will present its new flavour variant, Jägermeister Orange, at the upcoming TFWA Asia Pacific Exhibition in Singapore (Basement 2: F2).

The fruity ice-cold shot is described as perfect for young adult consumers looking for extraordinary taste experiences. Jägermeister Orange is rolling out now in key airport hubs in Asia, India, Europe and Brazil.

At the Singapore show, Mast-Jägermeister will also reveal its new channel-exclusive activation campaign, The Orange Era. This aims to drive awareness, trial, recruitment and conversion by engaging international travellers, in particular the Gen Z demographic.

“Jägermeister Orange reveals a lighter side of the brand and is a testament to Jägermeister’s innovation,” noted Mast-Jägermeister SE Vice-President Global Travel Retail Tobias Witte. “It sparks curiosity and invites young adult consumers to enjoy a new ice-cold shot, because it’s not just a spirit, it’s an attitude.”

“Jägermeister has strong momentum in Asia Pacific and with the increasing number of young adult consumers now travelling in the region, we look forward to introducing them to Jägermeister Orange,” added Mast-Jägermeister SE APAC GTR Director of Customer Development Francois Picquot.

At the TFWA Singapore show, Mast-Jägermeister will reveal its new channel-exclusive activation campaign, The Orange Era.

“Mast-Jägermeister SE will showcase its extended portfolio, with Jägermeister Orange and Teremana taking centre stage at the show, driving our footprint in the region.

“At TFWA APAC, we will also celebrate the successful launch of Teremana in global travel retail one year ago. Teremana’s presence in the Asia Pacific region is expanding at pace and we continue to grow and build on our success, increasing listings in Vietnam, China and India.”

Teremana, the premium tequila founded by Dwayne ‘The Rock’ Johnson in 2020, is a hand-crafted, small-batch tequila. The full Teremana range, which includes three expressions – Blanco, Reposado and Añejo – is available in the GTR channel.

Picquot concluded: “We are delighted to be back at TFWA Asia Pacific where Jägermeister Orange and Teremana will be the stars of the show. We look forward to meeting our partners and customers – our future in Asia is bright.”

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