Kiehl’s Travel Retail Asia Pacific is to launch a Chinese New Year pop-up at Singapore Changi in collaboration with renowned illustrator Jonny Wan.

The pop-up takes travellers on a voyage from New York City to Asia, along with products in limited-edition Chinese New Year packaging.

Running from 23-28 January, travellers will find technologies which are all exclusively available at the Singapore Changi Airport pop-up.

According to the company, Wan has depicted a pig named Lucky who travels from New York City to Singapore with his family and friends to celebrate the Lunar New Year. The brand’s ultra facial cream, calendula herbal extract alcohol-free toner and creamy eye treatment with avocado, will be available in limited-edition Lunar New Year packaging designed by the illustrator.

LUNAR NEW YEAR EXPERIENCE 

With the pop-up taking place in Singapore, Kiehl’s will be bringing the Merlion statue into Changi Airport to welcome travellers right after their flight lands. A Lunar New Year-themed virtual reality motorcycle and a fortune card machine will also be on site to engage customers with the Lunar New Year experience.

The company said: “Kiehl’s believe that a worldwide international company must have a purpose for its existence, to go beyond the everyday work and improve the community that Kiehl’s serves.

“For each purchase at the pop-up store, Kiehl’s will donate S$1 to Singapore non-profit organisation Zerowastesg. The pop-up will also work alongside the Buy Your Own Bag Programme to educate and remind shoppers to bring their own reusable bag and to make using reusable bags a social norm.”