L’Oréal Travel Retail Asia Pacific has unveiled ‘new looks’ for its Lancôme, Kiehl’s and YSL Beauté flagship boutiques at the CDF Mall in Haitang Bay, after implementing more sustainable elements in their design along with ‘cutting edge’ beauty tech features.

 

“The revamped boutiques have taken an eco-design approach in a holistic way, from sketch to construction and end-of-life cycle,” said the company.

 

The new beauty tech features, supported by augmented reality, allow customers to try on makeup virtually and to have their skin complaints addressed through a diagnostic tool.

 

ECO-CERTIFIED MATERIALS

This combines with a ‘seamless e-shop’ purchasing function to complement the suite of new ‘cutting edge technologies’ being showcased at the Hainan stores, which reopened at the beginning of this year.

The 128sq m Lancôme flagship boutique has been built using eco-certified materials, while a a sustainability wall details Lancôme’s sustainability program, ‘Caring Together for a Happier Tomorrow’ and lets customers explore more about with three pressing issues: protecting biodiversity, supporting vulnerable women around the world, and empowering consumers to make more sustainable consumption choices to become actors of change.

 

Highlighting an artificial intelligence powered skin diagnostic tool called e-Youth-Finder, consumers are able to interact with a device via a selfie to decode their unique skin needs and recommended personalised skincare routine.

The new YSL Beauté unit is the first travel retail flagship in the Asia Pacific region to premiere the brand’s luxurious marble-look design.

 

The 68sq m renovated flagship ‘encapsulates boldness, youth and avant-garde’, with the use of eco-certified marble, says L’Oréal. With a full suite of skincare, makeup and fragrance products on display, YSL also offers consultations, product trials as well as a ‘touchup’ service across all beauty categories in store.

 

AUGMENTED REALITY

QR Codes are displayed at tester bars to enable virtual make-up try-on backed by augmented reality. Customers are then re-directed to the YSL product page on CDFG’s e-commerce site for a seamless omnichannel experience.

 

The Kiehl’s flagship store has been relocated to Level 1 and renovated ‘with all its signature identity’, with the addition of a rotating aeroplane and moving conveyer belt to transport purchases from cashier to the storeroom (a duty free exclusive feature).

 

With QR Codes directing purchases to CDFG’s e-commerce channel and a new AR retailtainment led by the iconic Mr Bones skeleton himself, the store also features beauty tech elements such as an instant skin reader – a smartphone assessable program developed with dermatologists to provide personalised skin diagnosis; testament to the brand’s roots in science.

Formulating a better future towards a healthier planet, the boutique features a ‘Future Made Better’ wall highlighting Kiehl’s sustainable commitments and is built using eco-certified and recycled materials. fixtures are removable for easier end-of-life recycling purpose.

 

“We are pleased to once again collaborate with China Duty Free Group to unveil the best of beauty for travellers through the newly renovated flagship boutiques of Lancôme, Kiehl’s and YSL Beauté at CDF Mall in Haitang Bay,” said Tao Zhang, Managing Director at L’Oréal Travel Retail Asia Pacific.

 

“Consumers nowadays expect personalised service and meaningful dialogues with our brands; with a more sustainable and tech-driven approach, we are proud to reimagine the future of beauty while embracing the evolving needs and expectations of Chinese travellers.”

 

“We congratulate L’Oréal Travel Retail Asia Pacific on their trio of store re-openings. Highly engaging, more sustainable and tech-enabled, the refreshed concepts are a welcomed sight and add to the year-end atmosphere,” said Grace Wang, General Manager of Perfume & Cosmetics, Central Merchandising Division at China Duty Free Group.

 

“CDFG Sanya Haitang Bay Mall prides itself in being a premier travel destination in itself, and with our lively tenant mix of innovative collaborators, we are entering 2022 with renewed excitement and are poised to see healthy growth in the sector.”