Desigual is opening two standalone retail stores with LS travel retail Pacific within Sydney Airport’s T2 and Melbourne Airport’s new Terminal 4 this October [after Melbourne T4 opens this August-Ed].

 

These are also the Spanish brand’s first retail stores to open anywhere in Australia as part Desigual’s new partnership with LS travel retail Pacific – focusing solely on women’s fashion.

 

The retailer says it is confident that both stores will make ‘a vibrant and welcome addition’ to each airport with there ‘their colourful multicultural spirit and eye-catching store designs’.

 

Commenting on the development, LS travel retail Pacific’s CEO Matthieu Mercier said: “We are enormously pleased to be bringing this dynamic fashion brand to the Australian travel retail market. Desigual is a vibrant addition to our portfolio of partner brands, and will certainly go a long way to seeing the “life is cool” spirit in Sydney and Melbourne when the new stores open later this year.”

 

Desigual’s Head of Travel Retail, Marco Gadola added: “Sydney and Melbourne are two vibrant, colourful cities – a perfect match for Desigual. We’re extremely excited to open our first two boutiques in Australia and see great potential in this region.

 

“Our partnership with LS travel retail continues to go from strength to strength as we work together to seek new opportunities in travel retail. We look forward to opening our doors to shoppers and bringing our unique proposition to Australian travel retail later this year.”

 

[Separate in-depth interviews with both Sydney and Melbourne airport’s key commercial managers will be featured in the forthcoming August edition of TRBusiness Magazine-Ed].