Lagardère Travel Retail (LTR) has reported that it has retained its Relay concession at Hong Kong International Airport after being awarded five store locations in both existing and new concourses.

LTR says this win will now enable it to launch the Relay brand’s ‘latest global evolution’, complete with its updated brand logo and all new store features. At the same time, the retailer will remain committed to offering the wide range of books and magazines that it is famous for, alongside stationery, souvenirs and gift items.

Lagardère Travel Retail already operates more than 1,500 Relay stores at more than 120 airports and 700 train stations and claims that the brand ‘is by far the global market leader within this category’.

The retailer says that this the win is all the more important, as it consolidates LTR’s presence at HKIA where it was earlier awarded luxury fashion and souvenir stores. These outlets included stores for Kate Spade, Pandora, CK Platinum, and Paul & Shark in addition to three Discover Hong Kong stores.

 

Commenting, Louis Dambrine, General Manager for Lagardère Travel Retail said: “We value our collaboration with HKIA where we have operated for 10 years. Relay renewal is a great achievement and we are ready to deliver our commitment in terms of innovative concept and operational excellence.

“Since more than 65 million passengers will pass by our new stores every year, special attention has been placed towards creating an inviting shop front, understandable offer, visible display and coupled with an effective cashier system to ensure a seamless experience.”

Dambrine added that LTR will obviously continue to grow the business, while expanding its footprint in Travel Essential as well as in Duty Free & Luxury and Food Service and he thanked HKIA for supporting the retailer’s ‘vision’ and partnering with it.

Cissy Chan, Executive Director, Commercial at Airport Authority Hong Kong commented: “It is our pleasure to continue our strong partnership with Lagardère Travel Retail.  We look forward to the new Relay stores and new products that will be brought into HKIA”, she said.