Mumbai Duty Free has become the first retailer in the Indian subcontinent to house Glenmorangie’s new travel retail exclusive range of three single malts (The Accord, The Elementa, and The Tribute).

Each whisky is distilled in Glenmorangie’s signature copper stills for a fruity and fragrant spirit.

A fruity and rich 12-year-old whisky marrying bourbon and Oloroso sherry casks, The Accord is inspired by the classic art of marrying casks, according to the retailer.

The Elementa celebrates wood finishing and is a spicy and deep 14-year-old whisky finished in new charred oak casks, while The Tribute is a zesty and rounded 16-year-old whisky created from a heritage spirit batch.

To highlight the new launches, Mumbai Duty Free has set up a dedicated promotional zone in its arrival and main departure stores.

ENGAGEMENT OPPORTUNITY

Mumbai Duty Free says that the signage, arches and personalised bar counter will excite and engaged seasoned whiskey connoisseurs and other Mumbai international travellers as they browse along the store.

The retailer said: “With the year gone by, the travel retail space has been long awaiting a big new launch and this trio seems to be the perfect fit! The three new expressions are sure to appeal to all travellers and whiskey lovers who are curious to discover delicious new tastes.”